Electrolytes are minerals that are responsible for aiding in chemical reactions, such as maintaining healthy fluid levels throughout the body. There are seven total essential electrolytes required by the body to function properly: sodium, chloride, potassium, magnesium, calcium, phosphate and bicarbonates. These electrolytes are vital for survival and specifically classified as essential minerals, meaning they are only acquired by the body through consumption.5 When these minerals are dissolved in fluid, such as the blood or the body’s cells, they take on their regular form (either negatively or positively charged ions), working to carry out chemical reactions to help regulate specific functions in the body. Some of these functions include maintaining hydration levels and helping the muscles contract.

Black pepper extract enhances nutrient absorption by supporting intestinal permeability, promoting the effectiveness of minerals like magnesium.

Pink Himalayan salt is minimally processed, free of pollutants and rich in trace minerals, making it a pure and superior sodium source.

Sodium, potassium and chloride are essential for fluid balance and muscle function, with sodium being the most vital.

Electrolyte balance is key. The kidneys help regulate levels, but too much or too little can disrupt bodily functions.

Tower+ Electrolyte Mix is ideal for those looking for rehydration and energy. In the morning, start your day hydrated. Before exercising, support endurance and muscle activity. After sweating or finishing your workout, replenish lost electrolytes. With no added sugar and rapid absorption, it’s a healthier alternative to sugary drinks.

Jagua blue is a natural, plant-derived blue colorant that is extracted from huito fruit. The FDA recognizes jagua blue as a safer option for adding blue color to food products than synthetic blue dyes. In addition, it has been shown to have a longer storage life than the synthetic dye blue No. 2 and the natural colorant spirulina.