Kueh Ho Jiak (Singapore)
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Description
Firstly, their catchy name was a smart marketing ploy, the use of Hokkien term positioned in a prettily designed sweet stall (literally) was very curious. Then I was told they had never been in the business before and that they collected recipes from the internet and tweaked them on the fly. Lastly, the menu touts traditional stuff like ang ku kueh but nothing on the kueh shelf looks anything traditional. All these three nugget of facts can amount to nothing- if the steamed pastries they offer are not up to scratch, but do read on. Elizabeth Chan and her mother Sandy Hannah Tan both had with no prior professional experience in selling cakes and sweets. But they trawled the internet for various recipes over a few years, and listened to good intentioned advise from friends and customers.
